Portfolio categories: <span>Social Media</span>

Bangkok Art Biennale

The Bangkok Art Biennale (BAB) is a biannual art festival set in the capital of Thailand. BAB spans across a period of 4 months in which the bustling city of Bangkok is transformed into a live hub that celebrates art, creativity, and culture.

‍For the Bangkok Art Biennale, I worked closely with the BAB team and creative director to devise a social media plan for the duration leading up to the biennale and throughout the biennale itself. In addition to developing content pillars, the actual contents were also developed which included graphic design, video editing, animation, and copywriting.

Management of the BAB website was also managed through me. This involved keeping the website updated with relevant content, news, events, and talks.

The content was deployed across Facebook, Instagram, and Twitter and in some instances, Facebook and Instagram Ads were run to drive awareness and engagement for the biennale. An Official LINE account was also launched to broadcast key messages and announcements to the followers.

Below are some snippets of my work.

Royal Blue

Royal Blue is one of the largest wholesalers of high-end Italian and Chinese men’s textiles in Thailand. They are the sole-authorized wholesaler in Thailand for Vitale Barberis Canonico, Lanificio F. Lli Cerruti, Zignoneand Ariston offering both wholesale and cut length services.

Royal Blue has a shop in Bangkok and has been growing their men’s textiles business majorly through word of mouth marketing and walk-ins. Through working with me, they were able to cement their social media presence while also using that as a platform to accept orders and attend to inquiries. A stunning mobile responsive e-commerce website was also developed which enables the team at Royal Blue to put their entire catalog of products on display and accept easily accept orders online.

Digital Marketing campaigns run through Facebook, Instagram, and Google enabled Royal Blue to target and retarget their ads to relevant audiences likely to convert.

Vero

Vero is an award-winning digital marketing, creative and PR agency focused on the ASEAN region. Vero owns offices in Indonesia, Myanmar, Thailand, and Vietnam.

I had the privilege to work for Vero for 3 and a half years as a social and digital executive and a digital brand strategist working with a variety of brands, both local and international, to amplify their online presence and drive conversions.

I’ve now transitioned into a part-time position with Vero and now support them on the agency’s’ marketing initiatives. This includes ensuring the Vero website is up to date with the latest news, job openings, and client case studies, developing content to deploy on the agency’s social media channels, write and publish articles on behalf of Vero and collaborating with Vero’s account managers and HR teams across the region to develop and deploy both internal and external newsletters.